MicroMass Communications- The way to engage

At the heart of loyalty lies relationship. For automotive companies, this refers not only to their relationship with customers—but with customers' relationships with their cars. By applying behavioral insight to this unique and complex bond, MicroMass Communications maps out a course that leads customers to loyalty—resulting in increased revenue and profitability for its automotive clients.

The MicroMass Approach:
The "Ologies" 101

Anthropology. Sociology. Psychology. These are the disciplines through which MicroMass derives the behavioral insight that identifies consumers most likely to remain loyal to an automotive brand. The approach to this process is based upon four fundamental steps: predicting, sparking, connecting and measuring. Here's how it works:

Predict

Using proven behavioral models as a foundation to its research and strategic planning, MicroMass is able to provide clear and purposeful insight that enables automotive companies to predict which of their customers will most likely respond to their messages—as well as which will develop a strong sense of loyalty to the brand.

Spark

In order to create the most effective and mutually-beneficial conversations between automotive companies and their customers, MicroMass strikes comprehensive behavioral insight against a powerful creative vision. The result is a creative execution that resonates with consumers in a way that not only inspires their loyalty, but also motivates them to become brand advocates.

Connect

By connecting research to creativity, concepts to actions and people to each other, MicroMass creates a roadmap that enables automotive companies to meet their customers where they are in the purchasing and loyalty cycle. And, once there, more opportunities can be created to engage customers at every touchpoint in the brand experience.

Measure

MicroMass is constantly quantifying and validating the impact of its work against the marketing strategies of the automotive clients it serves and providing more ways for them to optimize their marketing dollars.