Executive Summary
The auto industry is under incredible pressure with 2008 sales expected to be, at best, 14.5MM vehicles— the lowest level in a decade. The U.S. economy is weakening, and depending on the pundit you listen to, may not begin to recover until well into 2009. While the luxury group has
weathered this storm better than other segments of the business, there has never been a time in recent memory where it is more important for luxury automotive manufacturers to retain as much of their current customer base as possible.
